Many entrepreneurs create freebies hoping they will attract leads.
But most lead magnets attract the wrong audience, generate low-quality subscribers, or fail to convert into customers.
The Freebie By Design Checklist helps you design a lead magnet intentionally — one that attracts the right people, delivers immediate value, and positions your offer as the natural next step.
Instead of guessing what kind of freebie to create, you’ll follow a clear framework for building a lead magnet that works strategically inside your business.
What’s Included
✔ The Strategic Freebie Framework
Learn how to design a lead magnet that supports your offer instead of distracting from it.
✔ Topic Selection Guide
How to choose a freebie idea your ideal audience immediately wants.
✔ Freebie Structure Checklist
What to include inside your free resource to make it valuable and actionable.
✔ Conversion Path Mapping
How to guide freebie subscribers toward becoming paying customers.
✔ Lead Quality Filter
How to design your freebie so it attracts serious prospects, not just freebie collectors.
✔ CTA Placement Strategy
Where and how to introduce your paid offer naturally within your free resource.
Why This Matters
A well-designed freebie doesn’t just collect emails.
It:
• attracts the right audience
• builds trust quickly
• positions you as the expert
• creates demand for your paid offer
When designed intentionally, your freebie becomes the first step in your sales process.
Who This Is For
• Coaches and consultants
• Digital product creators
• Entrepreneurs building an email list
• Anyone who wants their lead magnet to attract buyers, not just subscribers
Jessica –
I’ve had quite a few of my post go viral with no sales. The strategy from this training has made me create a new set of lead magnet that actually sells my paid offers. Especially during my last launch window
Olatomi Tokunbo –
Running ads to the freebie I created from this training and am getting paid clients. Used to spend so much money to get 1 sale now am spending less and still getting more than what I used to get. Profit from ads course really helped was part of what I got and I guess that’s why I have such result
Miles –
Love this training
Christiana –
Had to redo my freebie. This is a game changer
Kamsiyochukwu –
Never got around creating the perfect lead magnet that resonates until after this course. Everything just clicked.
Kemi –
I bought this and have no regrets